How to Select Top Email Software in 2021

Everyone in the competitive email marketing sector is willing to explore the latest updates of the top email software products. You may have any level of expertise in the email marketing profession and decided to enhance your approach for choosing the right spammer email software. You can read honest reviews of the top email software tools one after another and keep up-to-date with the overall benefits for every user of such tools. 

There are several things to consider and double-check before choosing the email software. You can choose email software for marketing purposes based on the following factors. 


As a beginner to the email software collection, you wish to prefer and use one of the most recommended email marketing tools with a user-friendly nature. You can find and use the email software with an easy-to-use interface and visual email builder. 

ActiveCampaign is a good email marketing tool and known for its user-friendly design. You can focus on the latest updates of the popular and user-friendly email marketing software products like Benchmark and Mailerlite right now. You will make a well-informed decision to find and use the suitable email software as per the user-friendly interface. 


The cost is another important thing to keep in mind soon after you have decided to find and buy the email software. The overall prices of the email marketing tools vary based on different factors. Though the email marketing tools such as the Hubspot these days charge high subscription fees, these tools offer an all-in-one marketing and sales platform. 

Every user of the modern yet reasonable price of the email software can get immediate access to the landing pages, social media management tool, live chat, customer relationship management, and other things. If you search for the competitive price of the email tool with the best facilities for email marketing, then you can choose and buy the ActiveCampaign.   

You may do not aware of whether the cost and value of the email tools are the same things or not. You have to understand and keep in mind that email tools’ costs and value are different. For example, email tools Omnisend, ActiveCampaign, and Hubspot provide an all-in-one marketing and sales platform with so many features along with email marketing. These tools are mainly used for automating and managing email marketing. 

Best for deliverability   

If your emails end up in the spam folder, then there is no use from an email marketing tool. Deliverability is one of the most important things to consider soon after you have planned for choosing the suitable email software. Email marketing services have to do so many things to get the best deliverability rates. For example, flag clients for review when they get lots of complaints, remove awkward clients, manage blacklists and manage their IP address reputation. The deliverability range of the popular email promotion tools used and recommended by experts in this sector is from 98 to 99.9%.    

The impressive deliverability of the ActiveCampaign encourages many professionals in the competitive email marketing sector to prefer and use this software. The maximum deliverability of this email software is mainly because of its 17 years of optimization and supporting its customers to write very good emails. This company provides a user-friendly spam check tool to predict how likely an email is to land in the inbox. 

If this tool provides a low score, then it suggests what alterations you must make. The main reason behind the high deliverability of the EmailOctopus is a result of it being based on the SES infrastructure of Amazon. You can buy a dedicated IP for sending emails when you wish to take deliverability into your hands.  

Email marketing features 

Choosing the email software based on the email marketing features is a good option for everyone who likes to be successful in the email marketing sector. Standard features like the pre-designed email templates, visual email campaign builders, and autoresponders in the email marketing tools give an array of benefits for all users. ActiveCampaign is the only email tool that lets its users to split-test automation sequences. However, other email tools let users to split-test subject lines, content, and send times. 

The conditional content facility in the ActiveCampaign and other email tools support users to display various recommended articles to various customers based on their engagement level or plan. Smart content offered by Hubspot lets users hide and display blocks of content in the email campaigns as per where a contact is in their buying cycle.